I, like many other people on this planet, get subscription emails each day. There are beauty bots, news briefs, and fashion forecasters which all, conveniently, aggregate the ‘best of’ articles on the web and inject them into my inbox; technologies intravenous heroine if you will. We are all addicted and all slightly ashamed.
While I have good intentions to go through and read each article linked to these headline hustlers, I, like you, simply don’t have the time. However, every now and again there is an article which stands out, a phrase which captures my (your, our) attention, leading us down a rabbit hole of information. We surface, minutes (sometimes hours) later, eyes blood shot from scanning article after article on a topic we didn’t even know existed (nor did we care about) before our fingers so innocently clicked through. Maybe this has never happened to you, to which I say, congratulations. Maybe this happens to you far too often, in which case I say, me too.
The most recent ‘episode’ occurred to me when I read this question, “Is Seaweed the New Kale?”. IS SEAWEED THE NEW KALE!? What does that even mean? How could that be a thing? I mean, yes, sea weed and kelp are nutrient dense but dear lord, how dare you compare them to the hippie loving, super food, we all used to hate and now tout as the holy grail of health. Then I read the (incredibly well researched and copiously long) article that was linked to the headline. My thoughts of judgement gave way and I became a convert... In theory of course, I haven’t actually tried the stuff yet. I mean, I love Nori but kelp noodles are still a little suss in my book. We shall see...
Anyways! I just so happened to read this article at the same time that I was doing a little brush up on my Bumble and bumble product knowledge (we call that PK in the biz). I was scrolling through the opening pages of the document when, all of a sudden I read these words (ok not all of a sudden, it’s like the first paragraph of the guide), “In the 80’s everyone knew the benefit of marine botanicals...” To which I say, way to be ahead of the curve guys! Bumble and bumble was hip then and is super hip now. Gwyneth should be spreading her goopy love all over their progressive insights into the world of marine botanicals, don’t you agree?
Allow me to go a little deeper (insert dad joke here... deeper... seaweed... get it?).
Seaweed extract, Spirulina (green algae) extract, and kelp extract are all present in Bb’s Seaweed Shampoo and Conditioner. These vitamin, nutrient, and may I add rather sustainable ingredients, add luster, softness, moisture, elasticity, shine and manageability to your tresses. I am certain this is the magic potion Ariel used before combing her cascading crimson locks with a fork (perhaps this is why my attempts at using a fork comb as a child were disastrously unsuccessful).
It is also worth nothing, if you want a little more sea life in your life, that you should add one of Bumbles most popular products to your beauty care regime. Surf Spray is designed to give you that ‘fresh out of the ocean, sun dried, wind blown, oh so sexy, I look fabulous but did nothing’ look you so desire. You think I’m kidding? I’m not. This powerhouse of a product also contains seaweed extract and kelp extract to give you a little moisture and body to that ‘done/undone’ look you are rocking. Whats not to love?
Now, you may be asking, why should we care? Well, frankly, having sustainable ingredients in products is really a win win sort of thing and seaweed certainly qualifies. It has a low impact impact on environment and is an easy to grow, read: has a negative carbon footprint and grows like a weed (I am heavily resisting another dad joke... sea weed... grows like a weed!?)! Not too shabby for some slimy sheets of sea protein.
The next logical question is why are we only hearing about this now? Well, we aren’t. Japanese cuisine has used seaweed for years (centuries?) and health and beauty experts have long touted it’s praise; not to mention Bumble who has been setting the sea (marine) botanical curve (ahem...since the 80’s); the rest of us have just taken a little longer to catch up. Who knows, maybe one day you will follow up your seaweed body wrap at the spa with Bb Seaweed shampoo and conditioner in the shower, following that up with a nice seaweed salad and seaweed mochi balls.