The desert sun streamed in through the windshield as we made our journey across country; day dreaming and imagining what the next year may hold. It was then, there on the deserted desert freeway, that the gears started spinning, slowly at first, gaining momentum as the miles ticked passed.
Drew wanted a project he could take from conception through to production, and I wanted to help him create something that was not only beautiful, but useful. At the time it was just a thought, a fun idea to dream up and talk over as we drove, ever onward, for days on end.
Once we were setled in LA and life fell into a more steady rhythm the idea cropped back up and for some strange reason, we couldn’t shake it. By this time, I had grown incredibly fond of sending letters to friends and loved ones back home; there was a romance to it. Not to mention I hated (hate) talking on the phone and texting can only get you so far; a letter however, says so much more.
The simple fact that you sat down, pulled out a pen and paper, and hand wrote someone a personal note, will be enough to make their day. But what if that note was beautiful? What if, the paper, the soft cotton finish of the envelope, spoke volumes before they even opened the letter itself? What if there was a card, elegant, and intentionally designed, that you could always have on hand, perfectly suited to any occasion? It would be wonderful wouldn’t it?
Anchor Paper Company, was our dream. After getting married we realized how terrible many ‘Thank You’ cards were; they were poorly designed and on cheap, flimsy paper. We wanted something that felt as beautiful as it looked.
This fact motivated us to find paper that was not only beautiful, but well made, which then led us to an extremely talented letter press printer, who worked hand-in-hand with us to create the look and feel we were after. Drew hand designs each and every card, Alissa double gold inks and hand letter press prints the cards, we hand emboss the envelopes and then package each and every card with care.
These cards are more than just stationary- they are a gift in and of themselves. So when you get to the bottom of a pack and see the inscription:
“It’s not the thought that counts. Its the paper.”