... And it's called COS.
For those of you who don't know COS is an amazing store that holds all of the treasures you could dream of. They do basics in a unique way. They do statement pieces that feel wearable. They have accessories and kid clothes and ALL OF THE THINGS.
COS started in 2007 with its flag ship store in Stockholm. As they grow, expanding across the globe, they desire to keep the integrity of each space while simultaneously treating each new location as gallery, a space to show their pieces and display them with a sense of intention. Their blog, look books, and magazine are all a reflection of their brand; a cohesive voice speaking to their vision. They create simple beauty on purpose.
Needless to say, I am obsessed.
I was just exposed to COS for the first time. I have fawned over the line via the internet for ages, but just yesterday my friend Bonnie and I went and had a coffee/cos date... My life will never be the same (partially because Bonnie is amazing and we had a great heart to heart, but also, the fashion!). How is COS different you may ask? Well, let me put it to you this way, I have a hard time spending money on myself... I had zero problem swiping my credit card after trying on half the contents of the store (no I didn't go crazy, but still). The clothes don't feel like 'fast fashion' they feel of quality AND style, which is really all we want in (our fashion) life is it not?! Also... 90% of the store was in NEUTRALS. Like I said... it was heaven.
Do yourself a favor and go look at COS online or don't if you don't want to spend ALL of your money.
Happy first day of SPRING everyone, perhaps you should celebrate by purchasing a sun dress... just a thought.